King’s enjoys constant design input from the world’s top athletes, racers and surfers. King’s owes a great debt of gratitude to the thousands of loyal friends and customers who have provided regular performance feedback. We are who we are by the grace of God and our many friends. King’s is honored to sponsor renowned championsIan Cairns,Daniel Hughes, Deon Lourens, Grace Van Der Byl, Keith Meter, Max Fleming, Haakon Hoyer-Nielsen, and a host of other great athletes. World champions demand the best designs in the world.
King’s boards are made in our own 10,000 square foot rapid response factory. We are located just steps from the water here in North San Diego California. This is where we do most of the R&D that is reflected in our boards. We leverage the best people, machinery, proprietary materials and technologies to build the best performing, best constructed, and most beautiful boards in the world. We live by the motto “Performance without Compromise.” All our work is overseen by master designer and shaper, Dave Daumand our amazing team of artisans – all who surf or race. "If you limit your choices only to what seems possible or reasonable, you disconnect yourself from what you truly want, and all that is left is a compromise."— Robert Fritz
REAL WORLD RAPID FEEDBACK
The King’s product development is immediate, on-going and passion-driven. We are constantly improving and introducing new features and benefits. In a matter of hours vs. months, King’s takes design input to the shaping room. We then take that input in the form of product changes and introduce it back into the world’s most demanding waters. By the time other companies copy us, we have moved on to the next industry innovation. “Destiny is not a matter of chance, but of choice. Not something to wish for, but to attain.” — William Jennings Bryan