King’s enjoys constant design input from the world’s top athletes, racers and surfers. King’s owes a great debt of gratitude to the thousands of loyal friends and customers who have provided regular performance feedback. We are who we are by the grace of God and our many friends. King’s is honored to sponsor renowned champions Ian Cairns, Daniel HughesDeon LourensGrace Van Der Byl, Keith Meter, Max Fleming, Haakon Hoyer-Nielsen, Steve Dullack and a host of other great athletes. World champions demand the best designs in the world. 


King’s boards are made in our own 10,000 square foot rapid response factory. We are located just steps from the water here in North San Diego California.  This is where we do most of the R&D that is reflected in our boards. We leverage the best people, machinery, proprietary materials and technologies to build the best performing, best constructed, and most beautiful boards in the world.  We live by the motto “Performance without Compromise.” All our work is overseen by master designer and shaper, Dave Daum and our amazing team of artisans – all who surf or race. "If you limit your choices only to what seems possible or reasonable, you disconnect yourself from what you truly want, and all that is left is a compromise." — Robert Fritz


The King’s product development is immediate, on-going and passion-driven. We are constantly improving and introducing new features and benefits. In a matter of hours vs. months, King’s takes design input to the shaping room. We then take that input in the form of product changes and introduce it back into the world’s most demanding waters. By the time other companies copy us, we have moved on to the next industry innovation. “Destiny is not a matter of chance, but of choice. Not something to wish for, but to attain.” — William Jennings Bryan 

Inside the King's Factory


kerstinouellet.jpgThe popularity of the modern sport of SUP'ing has its origin in the Hawaiian Islands. In the early 1960s, the beach boys of Waikiki would stand on their long boards, and paddle to the distant outside reef break using outrigger paddles. In spite of its surfing origin the sport is gaining in popularity even in more protected coastal waters and lakes.

The sport benefits athletes with a strong "core" workout. SUP'ing is popular at warm coastal climates and resorts, and is gaining in popularity as celebrities are sampling the sport, and cross-over athletes are training with SUP. SUPs have been spotted around the globe, anywhere there is easy access to safe waters, as well as in the surfing lineups of the world.

Another reason for the rise in popularity of stand up paddle boarding is that, unlike surfing, paddleboarding is very easy to learn. Within one hour you can become very comfortable in the water and on your board.

Stand up paddleboarding is also more popular with women because of their lower center of gravity, women are often more skilled at paddleboarding than men.

Stand up paddle boarding offers surfers the ability to catch more waves in a set, as well as offering a better view of incoming sets. River SUP'ing is gaining popularity in the boating community due to the skill and agility required to navigate rapids and obstacles.

Stand up paddle boarding is now the fastest growing water activity because it allows a wider range of athletic types to get involved.

Let King's start you on your journey into the wonderful sport of Stand Up Paddling

Each King's board is MADE IN USA.
Direct from our California factory, Just for you!




News & Updates